Uno sguardo su Lungotavolo45

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Online the new site of LungoTavolo45, a place where artisans, artists and creative will meet, discuss design, fashion, new trends, graphics, literature, theater.

The objective of the site, is to bring internet users within the social work, and collaborative space, the laboratory of new ideas and creativity, symbolically represented by a long table positioned at the center of a former industrial warehouse in Turin, that returned to new life thanks to the commitment and the willingness of the foundresses of LungoTavolo45 project.

The Project LungoTavolo45

“The project LungoTavolo45 was ideated in Turin in 2012, as an innovative entrepreneurial idea based on the vision that we can do business by pursuing ethical principles and approaching profit and non-profit”.  With these few words, the promoters of the project: Claudia, Paola and Elena, members of the C-WORK-S, consulting firm based in textile and clothing sector, founded in 1997. LungoTavolo45 is therefore a place in which there are, in new and interesting combinations, values and ideas initially conflicting.

The underlying values of this project are:

  • SHARING: dreams, projects, but also spaces, materials, equipment
  • SUPPORT: aggregate through the ideal of the collaboration and the exchange of professional skills and expertise
  • WITH RESPECT TO (for themselves, for others and for the Planet Earth)
  • EMOTIONAL INTELLIGENCE, as the ability to recognize, respect and give voice to feelings and emotions to relate authentically and nonviolent.

The LungoTavolo45 website

A so innovative and ambitious project could not remain relegated within a narrow circle of artisans, artists and creative. It required a tool that made it open to the outside world, the addition of new ideas and new content.

To get to know what the project LungoTavolo45 is, and especially to see what you create within it, the promoters of the initiative were directed by Jusan Network for the realization of a site that reflected the values and intentions at the base of this project.

Starting from these requirements the site LungoTavolo45 was developed. A site that puts in the foreground not so much the “What have you done” but rather “the thing you are creating“.

The home page: a look back at the table

Moreover, what is the best tool to show others what happens in a place, if not one streaming video? The home page of the site LungoTavolo45 ,in fact, is made up of a window where it is possible to observe in real time what happens on this long table: designers engaged in the creation of a chapter, ballerinas dancing harmoniously, a parade, a lunch with colleagues. They are so many things that can happen on that table and, thanks to the web site: anyone can live these emotions directly in first person.